The target audience of the 'Friss' brand, which has a personal care and hygiene product range, is women of all ages. As an organic company, I chose simple design and vibrant colors to focus on the brand's identity. While creating the logo these features was kept in consideration. I designed all parts of the brand identity guide, from color palettes to brand voice, meticulously and particularly in detail. Therefore, with this guide any material can be created without hesitation throughout the life of the brand.