For this project, I wanted to create a logo and an event poster for a random profession. I chose logistics as my subject and begin creating a logo for it. Inspiration came from different type of vehicles and tools that were used in logistics, I decided to create an iconographic typeface logo using all those different elements. Blue was used as my primary color since it represents stability, success and quality for those who wants to emphasize on these points. The poster was divided into different color blocks to draw attention to the fact that the logistics industry works around the clock and in all seasons.