top of page

Grundig Global Instagram Story Poll

grundig-thumbnail-banana.png

Project Overview

An interactive story series was created to raise awareness around food loss, making everyday choices more mindful. By combining visual storytelling with simple audience polls, the project invites users to rethink what they waste and value what truly matters.

Execution

Designed within Grundig’s warm and grounded brand world, the visuals embrace authenticity and imperfection, reflecting the brand’s commitment to sustainability and conscious consumption.

brand-palette.png

Brand Palette

These colors and fonts are the foundation of Grundig’s visual identity, carefully chosen to reflect the brand’s personality. They guide every post and story, ensuring a consistent and recognizable look across all social media channels.

moodboard.png

Moodboard

A tactile collection of compost textures, overripe fruits, and imperfect leftovers that celebrates the beauty in what’s often overlooked. The visuals translate Grundig’s message: nothing truly good should go to waste.

dark-blackboard.png

Let’s
Connect

dark-blackboard.png
bottom of page